George Davis adds another brand to his Portfolio
George Davies founder of Next and George (now owned my ASDA) has launched another new brand call GIVe. The name is a bit of tongue and check with the use of the Roman Numerals IV to signify his 4 brand. George has invested £20m of his own money into this new venture and is positioning itself as a link between designers and high street fashion. The launch of GIVe during a recession is no coincidence as Next was also launched during the 1990 recession.
The chain is going to open up approximately 25 stores across the UK to begin with the intension to expand.
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