H&M new Collection
H&M have released their Autumn/Winter 2009 collection and have followed suit with other companies and affiliated themselves with guest designers. Previous designers include Stella McCartney, Karl Lagerfield and Matthew Williamson.
The Spring collection will see the designer Sonia Rykiel produce a line of clothing which will include her signature Knit’s but also extend to lingerie and other related accessories which is a first for H&M.
“This collaboration fits perfectly with our philosophy. The Sonia Rykiel pour H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year.”
Says Nathalie Rykiel, president and artistic director of Sonia Rykiel.
The collection will be released on December 5th just in time for the final Christmas gifts.
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